This Cookie Policy explains how Engine Explained (“we”, “our”, or “us”) uses cookies and similar technologies when you visit our website at www.engineexplained.com (“Website”). It outlines what cookies are, how we use them, the types of cookies we use, your choices regarding cookies, and additional details regarding third-party services such as Google AdSense.
By using our Website, you agree to the use of cookies in accordance with this policy, unless you choose to disable them via your browser settings or through our cookie consent tools (where available).
What Are Cookies?
Cookies are small text files that websites place on your device when you visit them. They are commonly used to make websites work efficiently, as well as to provide reporting information, support marketing activities, and enhance user experience.
Cookies can be set by the website you are visiting (known as “first-party cookies”) or by third-party services that appear on the website (known as “third-party cookies”).
Why We Use Cookies
We use cookies to:
- Ensure the proper and secure functioning of our Website
- Improve Website performance and speed
- Understand how visitors use and interact with our content
- Personalize your experience based on preferences or past behavior
- Serve relevant advertisements and manage ad performance
- Cookies help us provide a better user experience and make our Website more effective and personalized.
Categories of Cookies We Use
Essential Cookies
These are strictly necessary for the Website to function properly. They enable core features such as security, network management, and accessibility. You cannot opt out of these cookies through our site, but you can disable them in your browser.
Performance and Functionality Cookies
These cookies enhance the usability and performance of the Website. They remember choices you make, such as language preferences or region, and provide customized content. While not strictly necessary, disabling these may impact your experience.
Analytics and Measurement Cookies
These cookies collect information about how users interact with the Website, such as which pages are visited most often, time spent on the site, and error reports. We use this data to improve performance and content relevance.
Advertising and Targeting Cookies
These cookies are used to show you advertising that is more relevant to you and your interests. They may also be used to limit the number of times you see an ad and measure the effectiveness of ad campaigns. They are usually placed by advertising networks with our permission.
Social Media Cookies
These cookies are set by social media platforms that we may integrate into our Website, allowing you to share content or interact with social media features.
Google AdSense
Our Website uses Google AdSense, a program operated by Google LLC, to display third-party advertisements.
Google may use cookies to serve personalized ads to users based on their previous interactions with this and other websites. These cookies may track your browsing behavior across the internet and help Google and its partners show you more relevant advertisements.
Google uses various cookies for these purposes, including but not limited to:
- DoubleClick cookies (for tracking ad impressions and user interactions)
- Google Ads cookies (to deliver customized ads based on user interests and browsing history)
You can opt out of personalized advertising by visiting:
- Google Ads Settings: https://adssettings.google.com
- NAI Consumer Opt-Out: https://optout.networkadvertising.org
For more information, please see Google’s Privacy & Terms:
https://policies.google.com/technologies/ads
Your Choices and Controls
You have the right to accept or reject cookies. You can manage your preferences through:
- Browser settings: You can modify your browser settings to accept or refuse cookies. Most browsers allow you to view, delete, or block cookies. However, blocking cookies may affect your experience on our Website.
- Cookie banner/consent tool: When you first visit our Website, you may be presented with a cookie consent notice. This allows you to accept or reject non-essential cookies.
- Do Not Track (DNT): Some browsers allow you to send a DNT signal. While we respect your preferences, not all tracking is prevented via DNT.
If you are located in the UK or the European Union, we process personal data collected via cookies in accordance with the UK GDPR and EU GDPR, and rely on user consent for non-essential cookies.
If you are a California resident, you may also have specific rights under the California Consumer Privacy Act (CCPA), including the right to opt out of the sale of personal information.
Changes to This Policy
We may update this Cookie Policy from time to time to reflect changes in our practices or for legal, regulatory, or operational reasons. We encourage you to review this policy periodically.
The “Last updated” date at the top of this page indicates when it was last revised.